As the Marketing Manager at the Archdiocese of Vancouver, you are a crucial member of the Communications Office team. Your role is to envision and execute marketing campaigns that advance the strategic missional goals of the local Catholic Church. Acting as a bridge between the Communications Office and other offices / ministries using modern communication channels such as, advertising, email, social media, and other methods of engaging with our Catholic community. You will be supported by an award-winning team of communicators, journalists, designers, and social media experts.
Primary Functions of the Position
Account Management:
- Develop and execute comprehensive marketing plans and campaigns across multiple channels to increase community engagement and awareness.
- Collaborate with various offices and ministries to promote events, initiatives, and fundraising efforts, tailoring messaging to diverse audiences.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate.
- Measure and report on analytics and campaign performance, providing actionable insights.
Content Creation:
- Craft detailed and compelling creative briefs that effectively communicate project objectives, audience, and desired outcomes to guide the creative team in developing impactful and aligned materials.
- Write persuasive copy for websites, print materials and social media posts.
- Work directly with graphic designers, photographers, videographers, and advertisers in content development and distribution.
- Assist with the development of original multimedia content such as videos, podcasts, and graphics.
Email Marketing:
- Develop and execute advanced email marketing strategies including segmentation, campaign creation, automation, and personalization to engage our community effectively.
- Conduct testing on various email campaigns to optimize performance and increase engagement.
- Target and segment audiences in our database by ensuring messages are relevant and engaging to each subgroup.
Knowledge, Skills, and Abilities
- Minimum of 5 years of experience in marketing or communications with a proven track record of success.
- Ability to craft compelling messages for diverse audiences.
- Experience with email campaigns and marketing automation tools.
- Knowledge of social media platforms and online advertising.
- Passionate about leveraging technology to advance the mission and creatively solve communication and marketing challenges.
- Exceptional communication and interpersonal skills with the ability to effectively report to and collaborate with multiple supervisors, stakeholders, and departments.
- Exceptional customer service ethic and high expectations for quality.
- Good working knowledge of issues and conditions affecting the Archdiocese of Vancouver and the Catholic Church.
- Bachelor’s degree in marketing or communications.
- Experience within a non-profit organization.
- Familiarity of Salesforce, Pardot, Google Ads, Meta Ads.
Conditions of Employment
- An active member of a Catholic parish.
- Strong knowledge of Church teachings relevant to Archdiocesan offices.
- Successful Police Record Check with Vulnerable Sector Search required prior to start of employment.
Working Environment
- This is a full-time position and may require occasional evening and weekend work.
- Comprehensive benefits package, including extended health insurance, optional pension plans, and generous vacation time.
- Opportunities for professional development and spiritual growth.
- Salary: $55,000 - $75,000.00
Please submit a résumé and a cover letter with “Marketing Manager” in the subject line to:
Human Resources Office
Roman Catholic Archdiocese of Vancouver
Email: [email protected]
Website: www.rcav.org/employment
Thank you for your interest; only shortlisted candidates will be contacted.